M Picaut vinner Swedish Beauty Awards 2019

Fourth year in a row: M Picaut winner at Swedish Beauty Awards

The Swedish skincare brand M Picaut won again, for the fourth year in a row, at Swedens most prestigious beauty awards, Swedish Beauty Awards. The body peel mask Amazing Effortless Body Peel Mask stood as a winner of the Body Product of the Year 2019.
– I love ”two-in-one”-products. This is ecoluxury as it’s best! says Mette Picaut, founder of the Swedish beauty sucess.

Amazing Effortless Body Peel Mask won the category Body Product of the Year at Swedens most important beauty award, Swedish Beauty Awards 2019. This is the fourth year in a row that we find M Picaut’s organic skincare products as a winner and this was the statement of the jury:
”A long-lasting body cleanser in a tube that will transform any skin from dry croc inte silky smooth and moisturised – in a snap.”
– This sure is the Product of the Year. We’ve received amazing feed-back both from customers and skin therapists. Nothing beats a great skincare product that is both effective and gentle, says Mette Picaut, founder of the successful organic skincare line.
The idea behind Amazing Effortless Body Peel Mask is to design a product that works as a facial treatment, but for the body. This is why it has both an exfoliating properties as well as the replenishing qualities of a beauty mask.
The Less-is-More concept is something that the Swedish skincare brand has been focusing on since the very beginning.
– You shouldn’t need unnecessary products on your bathroom shelves. To use fewer products that are easily combined makes sense today. A body mask and body exfoliator in one is great both for your skin and the environment.
Amazing Effortless Body Peel Mask contains red grape seeds and natural salicylic acid from the willow bark, with double exfoliating effect, aloe vera with soothing, calming and healing properties, lemon myrtle with strong anti-bacterial qualities and M Picaut’s signature ingredient sea buckthorn, a real vitamin C and antioxidant booster.
The body exfoliator is a deep cleanser and purifies the pores. It does wonders to everything from dry elbows to dry legs and leaves the skin silky smooth. This is just like a SPA-treatment, except you can easily do i yourself at home, says Mette Picaut.
Amazing Effortless Body Peel Mask is the fourth product in M Picaut’s line of body products and the last step of a perfect face treatment for the whole body.
Combined with the body oil Goodness Glow All Over Dry Oil, winner of the Body Product of the Year at the Swedish Beauty Awards 2018, and the body lotion Crème de la Crème Body Lotion it becomes the perfect ritual for your body and soul!
There are more exiting M Picaut products in the pipeline
– We are complementing our line with some probiotics in a nice combination. Coming this fall. Something I’ll tell you more about soon. Of course it’s done the M Picaut way, so it’s going to be special…

Swedish Beauty Awards hemsida.


M Picaut – winner of Body Product of the Year

The new body exfoliator Amazing Effortless Body Peel Mask won Body Product of the Year at the 2019 Daisy Beauty Awards.

– This is the future of skincare; effective and locally produced ecoluxury says Mette Picaut, founder of the Swedish beauty success.

Amazing Effortless Body Peel Mask was released in November 2018 and is the fourth product in the body line by M Picaut. It just won the category Body Product of the Year at the Swedish Daisy Beauty Award 2019.

”Who doesn’t want their body skincare products to give them a ”new you”? Presenting the shower product that works like a reset-button for your skin. A natural best friend in the bathroom for when you want to step out of the shower like a new person.” Those were the words of the 65 beauty-bloggers making up the jury of the Daisy Beauty Awards 2019.

– It is truly amazing to receive this prize and a double honour when it comes from a jury that consists of Swedens most recognised beauty elite. If anyone knows beauty products, it’s this jury, says Mette Picaut.

The idea behind Amazing Effortless Body Peel Mask is that it should be like a facial treatment for the whole body. This is why it both exfoliates and pampers.
One of the ingredients is red grape seed which is a loving tribute to Mette’s husband Eric Picaut, Sales Manager at the head office of M Picaut in Gothenburg.

– Because Eric is from France, using grape seed extract is nod to his heritage. And as far as I know, we are the first Swedish skincare brand that uses this ingredient. This is of course part of our vision. To use the very best from Mother Nature and to offer cutting edge products, says Mette Picaut.

Grape seeds are rich in anti-oxidants, for example vitamin C with it’s anti-ageing properties and vitamin E which protects the skin from free radicals. The body peel mask also contains natural salicylic acid from willow which gently yet effectively removes old skin cells and boosts cellular rejuvenation. Willow bark has deep cleansing anti-inflammatory properties. Perfect for problem prone skin like keratosis polaris (bumpy skin on arms) and acne. It also strengthens the skin’s top barrier layer and retains moisture. Like all other M Picaut products the ingredients are organic and produced locally in Sweden.

– This award really shows us all that the green choice is just as effective as the ”usual stuff” on the shelves, or maybe even more so. Ecoluxury gives results, strengthens the barrier of the skin and is full of the very best nourishment, says Mette Picaut.

– I truly believe that this is the future of skincare, locally produced ecoluxury that gives more than expected. I have lots of new ideas and this award encourages me to continue.


New position for Mr Picaut

It was love at first sight. Outside a metro station in Tokyo. Two children and 26 years later Mette’s and Eric’s love story continues. Now also a couple at work. This fall Eric started as a Sales Manager at the M Picaut office in Gothenburg.

Hi Eric. Tell us more about your new position.

– As a Sales Manager my roll will be to develop our organisation especially in sales and services. Take it to a new level.

What is your background?

– I’m originally from Saint Malo/Bretagne, north west of France and I have been working many years as an model all over the world, Paris, Milano and Tokyo. It was during a period in Japan I met Mette. She was in modelling business too so for a long time we travelled and worked together. I have always had an interest in fashion and I have been Store Manager at Henry Lloyd in Gothenburg and managed two stores for Tiger of Sweden. If I were to describe myself I would say that I am a social person and a driven problem solver that love working with service!

You’ve been with Mette since the very start of the M Picaut carrier. Has it been a lot of talks about skincare at home?

–Yes, Mette has always tried all the products on me and the children! I have also had a say when it comes to the scents. something that I’m good at and really enjoy. I have always been fascinated with Mettes ambitions and I am very proud and impressed of her hard work. She is so passionate and puts a lot of hours into creating the products. We have really been looking forward to working together and now is the time to make a dream come true. This is a new adventure for us both and to work together to take the company a step further.

M Picaut’s products are for both men and women. Why is mens’ skincare important to you?

– At the end of the day, it all comes down to taking care of yourself. No matter if you are a man or a woman. Just as much as I like dressing nicely, I like taking care of my skin. It makes me feel fresh. To have a workout, take a shower and use great skincare products for both body and face, put on a nice suit and go out and cease the day.All the scents in the M Picaut skincare line are unisex and the products are very effective for men as well as women. I can really recommend men to use these products.

What does your skincare routine look like?

– After a gym session I use Happy Sparkling Body Wash in the shower. For the face I use a few drops of Hydra Miracle Serum and some moisturiser, for exemple Skin Detox Moisturiser. In the evening I use the facial cleanser Glorious Green Foaming Cleanser, a great foaming cleanser with a wonderful scent and makes your skin feel fresh and clean after a long day of work. After that I use the ”Broccoli-Cream”, Skin Detox Moisturiser and Precious Eye Cream which is quickly absorbed into the skin.

Which is your favourite product?

– Actually… I have to pick two. Glorious Green Foaming Cleanser has such a great lemon scent and makes you feel fresh and clean, but Hydra Miracle Serum is also a product that I always keep in my gym bag.


“A facial treatment for the body”

Amazing Effortless Body Peel Mask – new body product by the multi-awarded Swedish skincare line M Picaut.

Red wine grape seeds and natural salicylic acid from willow are exiting ingredients in M Picaut’s new body product.

– The idea behind our body line is to create like a facial treatment, but for the body.
Amazing Effortless Body Peel Mask is one of our ”2-in-1” products that both exfoliates and gives your skin a beauty treatment, says Mette Picaut, founder and CEO at M Picaut.

Amazing Effortless Body Peel Mask is the fourth product in the M Picaut skincare line. Previous products are: shower gel Happy Sparkling Body Wash, body oil Goodness Glow All Over Dry Oil and body lotion Crème de la Crème Body Lotion.

– The concept for our body line is Ecoluxury, premium products loaded with natural ingredients. Our new body exfoliant prepares the skin so that the other body products are better and deeper absorbed into the skin, says Mette Picaut, founder of the many times awarded skincare line made in Sweden.

One of the most exiting ingredients in the body peel mask is extracts from red wine grape seeds.

– My husband Eric, who also works for the company, is from France. This is of course a subtle shout out to him. As far as I know, M Picaut is the first Swedish skincare line that uses grape seeds, which is in line with our vision; to use only to best from Mother Nature and to offer cutting edge products.

Wine grape seeds are rich in anti oxidants, for example vitamin C with it’s anti-ageing properties and vitamin E which protects the skin from free radicals. Amazing Effortless Body Peel Mask also contains natural salicylic acid from willow.

– I’m completely in love with this ingredient! The natural acids both gentle and extremely gentle, removes old deals skin cells, boosts cellular rejuvenation and gives the skin fresh, smooth and vitalised, says Mette Picaut.

Willow bark has deep cleansing anti-inflammatory properties. Perfect for problem prone skin like keratosis polaris (bumpy skin on arms) ans acne. It also strengthens the skins top barrier layer, retains moisture.

– This is really a product that suits many, from teenagers to men and women with mature skin. Basically a unisex product for all ages.

Other ingredients in the body peel mask are calming and soothing aloe vera, anti-bacterial lemon myrtle and M Picuat’s signature ingredient: sea buckthorn, loaded with vitamin C and antioxidants.

Amazing Effortless Body Peel Mask (200 ml) is available with authorised resellers, spas and online stores.

Amazing Effortless Body Peel Mask

  •  body peeling and beauty mask, a 2-in-1 product.
  •  Anti-age effect på huden med silkeslen yta.
  •  Suits men and women of all ages.
  •  Organic ingredients.
  •  Boosts cellular rejuvenation for a smoother skin.
  •  Extracts from grape seeds protect from free radicals.
  •  Deep cleansing natural salicylic acid from willow bark.
  •  Healing lemon myrtle for mature and blemished skin.

How to:

  1. Take a small amount of Amazing Effortless Body Peel Mask and massage onto damp skin.
  2. Leave the product on the skin for a few minutes.
  3. Rinse off with warm water.
  4. For sensitive skin: dilute the mask with a few drops of water, keep on adding a little water for a milder peeling. Massage lightly and rinse off.
  5. For a deeper effect: apply mask directly on dry skin. Add water, little by little. Let the mask stay on for a few minutes longer.  
  6. Use: once a week, or as often as your skin may need it, depending on skin type.



Ask the Skin Expert: How to treat Perioral Dermatitis

Bumps, rashes and redness around mouth and nose. Perioral dermatitis is an inflammatory skin disease very common in women between the ages 20–30. Skin therapist Jill Garpefors, who uses M Picaut skincare products at her own salon Ça Va (Hovås, Sweden), knows how to treat the condition.

Hi Jill! What is perioral dermatit?

– Perioral dermatit is an inflammatory skin condition related to rosacea but is located around the mouth. It is most common with fair-skinned people and sometimes appears for no obvious reason. But long-term use of strong cortisone creams, strong perfumes or facial cleansers containing skin-irritating soap may be a triggers.

How often do you receive patients with these symptoms?

– A few every month, and it is getting more and more common. I believe this is due to increasing availability of strong products, especially online. The client isn’t always aware of that he or she has perioral dermatit. Using right products for your skin is key. Never buy something someone mentioned ”was great”. What suits them might not suit you! I can really recommend a visit with a skin therapist who does skin analysis and thereafter picks out products based on your skin’s needs.

How do I know if I have perioral dermatit?

– A typical symptom is reddish skin in the area around mouth and nose. This may later turn into small bumps and blisters. Slight itching and burning can also occur.

What kind of products do you recommend?

– During flare-up it is important not to use any products. It may be tough in the beginning but should really let irritated skin area calm down. On the rest of the face you may use products suited for sensitive skin like Calming Cocoon Cream. It contains organic avocado, coco nut oil, wild yam and natural phytosterols that soothes stressed skin and helps improving imbalances in the skin.
Once the skin has calmed down you can introduce it to Calming Cocoon Cream. Start gently, for example twice a week.
Before applying the face cream clean your face with Nourishing Cleanser. It is a mild and a non-irritant sulphate free make-up remover, rich in moisturising oliv oil and nourishing sea buckthorn.

Anything to keep in mind during summer?

– To much sun can cause or aggravate the condition. Always use SPF 50 and a hat.

Any other tips?

– Yes. It is very commonly caused by over activating the skin. For example: excessive washing, exfoliating or use of strong skin care products. Many with perioral dermatitis already has a sensitive skin and the condition may get worse if you stretch out the blod vessels hot drinks, too much alcohol or spicy food. Extreme heat and cold can also affect. It is very important that you avoid to pick or pop the blisters.

What are the chances getting rid of this condition?

It may clear on its own, but it may take time. Anything from a few weeks to a couple of months. If it doesn’t, it’s important to visit a dermatologist.

To find a beauty salon with M Picaut skincare products, click here

Jill Garpenfors, owner of Beauty Salon Ça Va, Hovås, Sweden


Niacinamide has anti-age effect and reduces sun damage

Mette about one of her new favourite ingredients:

Few things make me as enthusiastic as discovering ingredients that are both effective and safe to use. One of the favourites is Niacinamide (vitamin B3), that is found in our luxurious face mask Hydra Lagoon Overnight Mask!

Recently Niacinamide has reached the status of a ”buzz-ingredient” in the Beauty world, with the reputation of true efficiency.

This caught my interest and of course led to a decision early on in designing our super luxurious ”Cinderella-like” face mask Hydra Lagoon Overnight Mask.

I decided that I would pair it with both semi-precious stone Malachite, Hyaluronic acid and the hydra complex Pentavitin. Niacinamide is a vitamin (B3) which the body uses for creating energy and is vital for fatigue and depression. Applied on skin the vitamin improves skin conditions like enlarged pores, fine lines and revive skin’s healthy tone and texture.

I was especially drawn to the anti-inflammatory properties and fact that it also helps against those most-not-wanted age spot. Other great bonuses are of course that it is beneficial to sun exposed skin and works as an anti-age against fine lines and wrinkles. Because Niacinamide plays a role in creating healthy body cells the long-term effect is that it builds up a natural defence against skin damage such as UV-rays.

The rumour is that it would even minimise pores and at first I thought it was to good to be true. But it actually works! The vitamin B helps the skin to stay soft, supple and hydrated and with that starts a natural process of shrinkage of pore size. Isn’t that fantastic! (I usually compare it to fish that is up on dry land. While waiting for the water to return they lay there with mouths open widening more and more… maybe a bit crazy of a comparison, but it makes all sense to me. If you rehydrate the skin it becomes more elastic and the pores becomes smaller since they don’t have to stay ”open” anymore.)

When creating a recipe for a new product, to achieve a better effect you can combine ingredients that ”boost” each other. Niacinamide and Hyaluronic acid is one example. The Hyaluronic acid is water-binding and improves skin elasticity and with Niacinamide the combination becomes a real super-duo in our Hydra Lagoon Overnight Mask just to give us silky soft skin. If you even want to take it one step further I recommend adding a few drops of Hydra Miracle Serum to your face before applying the mask. Hydra Miracle Serum is a true hydra bomb which is completely packed with Hyaluronic acid and hydrating ingredients. The effect of Hydra Lagoon Overnight Mask becomes even more exiting in combination with these tiny hydrating molecules. Because the mask acts like a lid a traps in the moisture the serum only has ”one way” to go, deep into the skin.
This combination appears to be very appreciated. Our Cinderella-mask was recently chosen as a favourite beauty-product by Damernas Värld (Swedish lifestyle magazine). 5 out of 5 points!

So thank you Niacinamide, skins best friend. You give us result without irritating or disturbing the skin barrier. You go!


  • has anti-age effects on fine lines and wrinkles
  • improves skin pigmentation
  • strengthens skin’s barrier and elasticity
  • reduces sun damage in skin
  • improves skin tone
  • minimises enlarged pores
  • hydrates

M Picaut winner of Bodycare of the Year

The citrus-scenting body oil Goodness Glow All Over Dry Oil by M Picaut, wins first price in the category Bodycare of the Year at Swedens largest beauty awards; Swedish Beauty & Cosmetics Awards 2017.

– I am thrilled! Last year we won in the category Facial Product of the Year. And now, our body oil from our body care series is the winner. It’s amazing! says Mette Picaut about the award.

The body oil Goodness Glow All Over Dry Oil won first price in the category Bodycare of the Year at the prestigious Swedish Beauty Awards 2017.

“A body oil, not only with a heavenly citrus scent but it also deeply moisturises your skin. A true Swedish craftsmanship with credibility in a luxurious and elegant packaging.” was the jurys statement.

– This is extra rewarding since this oil is somewhat of a personal favourite of mine, acting like a serum for the body. It also contains rose hip oil, which is unusual i body care products, containing vitamin A with anti-age properties. I am glad that my concept of facial treatment for the body has been acknowledged, says Mette Picaut.

Goodness Glow All Over Dry Oil is an ultralight luxury oil that is easily absorbed. As well as ros hip oil it aslo contains oils and extracts from sea buckthorn, chia seeds, jojoba and swedish grown camelina oil with anti-inflammatory and calming properties. Combined they give the skin a deep boost of nutrition, glow and ant-age effect.

I believe part of the reason it won is due to it’s versatility. You can use on your hair, skin and nails. And the scent is magic, all natural and uplifting. It makes you happy.

This award to M Picauts first body oil has been motivating.
– We have already started developing a fourth body product to complete the series. We plan to release it by the end of 2017/2018, says Mette Picaut.

Read more about Goodness Glow All Over Dry Oil


M Picaut winner of international awards

Five product by M Picaut won first price at the Beauty Shortlist Awards 2017, in UK. On top of that the brand also won in the categories Best Scandinavian Skincare and Best Organic Skincare in Scandinavia.

– I’m extremely happy and proud! says Mette Picaut, the founder of the Swedish skincare success.

The facial serum Hydra Miracle Serum, the eye cream Precious Eye Cream, the cleansers Glorious Green Foaming Cleanser and Nourishing Cleanser, as well as Calming Cocoon Cream all won first price in their respective categories at the Beauty Shortlist Awards 2017 in UK. On top of that the brand also won in the categories Best Scandinavian Skincare and Best Organic Skincare in Scandinavia.

– It’s feels almost unreal that our products have won first price at British foremost list of beauty products. Especially since there were 550 competing brands and thousands of products admitted from 38 different countries! But I do believe that our advanced, result-oriented organic skincare is something that attract many, says Mette Picaut about the awards.

– Winning a Beauty Shortlist Award is not a walk in the park. The products are judged by multiple experts and have to emerge with an overall ranking of 10 (sometimes 9) from each judge with extremely favourable comments covering ingredients, texture, packaging, the brand’s ethics and more considerations – which is why brands that did so well, like M.Picaut, are absolute “stand-outs”.
For me personally, M. Picaut ticked the clean, green boxes wonderfully, but it was the light, fresh textures, intelligently-handpicked natural extracts and oils and the strong feel-good, comfort factor and emotional appeal that made it stand out for me – and the other judges gave it great rankings, too, which was wonderful, says Fiona Klonarides about M Picaut Swedish Skincare.


We won Swedish Beauty Awards 2016

Congratulations Mette Picaut, who took home first prize in this year’s Facial Skincare Product of the Year at the Swedish Beauty Awards 2016. You won among 30 brands and 50 products. How does it feel?

Somewhat surprised, extremely fun and almost a bit unreal! The fact that one of our products wins the largest and most prestigious gala for beauty and cosmetics feels like a great reward. And that an organic product wins first prize on an extremely competitive market is awesome. It’s a real confirmation of how important it is to stay true to yourself, to follow your passion and to stay with your long term vision.

What does this award mean to you?

When I was up there on stage to accept the award, I couldn’t help but look over the more than 400 people in the audience and think “it all started with a whisk in the kitchen”! To see all the big international companies represented – and there it was I to receive this award … It was truly a “David versus Goliath” feeling.

What does it mean to M Picaut?

I hope that this will pave the way for other strong Swedish brands within the beauty industry. We, at M Picaut have a solid concept and a tone that the audience love and we succeed in delivering great, luxurious products that are received in the best way. I am very grateful.

Glorious Green Foaming Cleanser’s a relatively new product, does this spur you on to further expand the skincare line?

Yes, I always work with the focus on the future. M Picaut was born out of caring for our environment. I wanted to create a product containing the very best for Nordic skin. And I have this passion to create something unique and more advanced than other green brands. So there’s a lot to look forward to …

Why do you think that Glorious Green Foaming Cleanser has become so popular?

It is an amazingly clean and sensual product that offers an experience of fragrance and balance without being predictable. Glorious Green Foaming Cleanser is entirely made of ”no nasties”. We use natural ingredients like Cucumber Juice, Sea Buckthorne, Lemon Myrtle that gently cleanse the skin. It just makes you happy. And it’s fluffy. Who can resist that?!

What does spring and summer look like at M Picaut?

We’ll be doing the final fine tuning for the fall launches. I will lecture at Glam Day, June 11th, organized by Daisy Beauty Magazine. Also, I have a lot of events at spas and skincare salons around Sweden where I hope to meet lots of lovely customers there.

About the Award

Glorious Green Foaming Cleanser – Winner of  Facial Skincare Product of the Year at Swedish Beauty Awards, 2016.
Jury’s motivation: ”This silky smooth citrus-scented eco-cleansing foam effectively cleans without drying out”


Wonderful blogg love from Germany!

It’s always great and lots of fun reading other beauty bloggers reviews. Hanna from Foxycheeks is not just a blogger but one of the biggest beautybloggers in Germany, so that makes it a little extra cool. A really nice start of the week. I love the part when she writes about how Floris from amazingy.com gave her a hint about the brand. “He knows my taste since a long time and when I wrote back telling him that I had been falling in love with these products, he answered: Haha I knew it! I suddenly had this realization, because M Picaut really almost feels like luxury conventional skin care, doesn’t it? Floris was right. M Picaut feels just like a normal luxury brand between your fingers, but has such beautiful and natural ingredients that you wouldn’t suspect it at first sight.“

I hope you will enjoy the week and the article from foxycheeks.com
Lots of love from Sweden, Mette

©2019 Mette Picaut