New from M Picaut: “Refreshing Cleansing Gel with Oats, Lemon Myrtle and Cucumber Juice”

A cooling cleansing gel that strengthens and hydrates the skin.
Refreshing Gel Cleanser with gentle oat extract, cucumber juice, and lemon myrtle nurtures the skin from the very first wash.
– A good cleanser is like giving your skin a glass of water during cleansing! says Mette Picaut, founder and CEO of M Picaut.

This wonderfully cooling and foaming two-step cleanser with cucumber juice, oats, and lemon myrtle is like a soft, hydrating shield for your skin. The new Refreshing Gel Cleanser from Swedish skincare brand M Picaut Swedish Skincare is an extra mild and refreshing cleansing gel, specially designed for sensitive skin in need of care without irritation.
– This is a gentle, soap-free gel cleanser that creates a lovely foam. It also strengthens the skin barrier and hydrates already during cleansing, like a silky protective veil from the very first wash! says Mette Picaut.
Organic oat extract acts like a natural balm, soothing stressed skin. Cucumber juice cools, hydrates, and has an astringent effect. Rich in vitamin C and silicic acid, it also helps strengthen the skin’s structure and is naturally calming for sensitive skin, redness, or puffiness. Lemon myrtle has a light antibacterial and balancing effect, while natural sugars bind moisture and improve skin elasticity already during cleansing.
– Refreshing Gel Cleanser is perfect for sensitive skin or for skin that tends to feel tight after cleansing. Thanks to its cooling gel texture, it is also ideal for normal, combination, or oily skin, and it soothes skin affected by menopause. Like a calming bath for the skin, says Mette Picaut.
She emphasizes that cleansing is an essential part of a good skincare routine.
– Cleansing makes a much bigger difference than many people think – it’s like choosing between rinsing your face with tap water or washing it with a nourishing herbal bath. A mediocre cleanser is like washing a delicate garment with harsh detergent.
Refreshing Gel Cleanser is a delightful two-step wash with cooling cucumber juice and soft oats that lathers when you massage it in with a little water.
– Almost like a fine dessert, but served at the beginning of the menu of course! says Mette Picaut.
Developing a gel cleanser so gentle that even mature skin can use it without drying out has long been a goal.
– I grew up with cooling gel cleansers in the 80s and always dreamed of creating my own – but broader, not just for teenagers! A cleansing gel so kind that it can also be used on mature skin without leaving it dry. It’s wonderful when we have three generations using our products. Less is more, when skincare becomes simple, says Mette Picaut.
Already in 2016, M Picaut Swedish Skincare won the Swedish Beauty Awards in the Skincare of the Year category with the Glorious Green Foaming Cleanser. Today, the brand offers four cleansers in total, including the new addition: a mousse, a balm, a cleansing milk, and now also a gel cleanser.
– Refreshing Gel Cleanser completes the cleansing family by offering an ultra-mild, barrier-friendly option for sensitive skin. It deeply hydrates and prepares the skin for serums and creams to follow, says Mette Picaut.
– It perfectly complements our other products for hydration, soothing, and balance. And with a generous 250 ml bottle, it’s both long-lasting and easy to use!

Refreshing Gel Cleanser

• Cleanses sensitive skin without drying.
• Strengthens and balances the skin barrier.
• Hydrates and soothes.
• Prepares skin for serum and moisturizer.

Key ingredients:

• Organic oat extract – calms, hydrates, and strengthens the skin barrier.
• Cucumber juice – cools, hydrates, and has an astringent effect. Rich in vitamin C and silicic acid, it helps strengthen the skin’s structure and naturally soothes sensitive skin, redness, or puffiness.
• Lemon myrtle – calming, lightly antibacterial, and balancing. Particularly beneficial for unbalanced skin.
• Fruit sugar complex – binds water and prevents dryness.