20 May

News from M Picaut: “Dynamic duo with aloe vera and Swedish oat”

Hydra-krämerna

Use together or separately. The new duo Hydra creams with cooling aloe vera and soothing oat oil from Swedish farms in Skåne moisturize and strengthen your skin.
“These are two real superheroes for summer skin,” says Mette Picaut, founder and CEO of M Picaut Swedish Skincare.

A lighter cream that soothes, repairs, and moisturizes, and a richer version that gives the skin elasticity and builds up the protective barrier.

Hydra Pure Ultra Light Cream and Hydra Barrier Rich Cream are two “sister” creams that complement each other and provide the skin with moisture and calmness.

“This wonderful duo can be used together, as a day cream and a night cream, or separately. They are two lovely restorers that soothe, heal, and provide a lot of moisture. Perfect for dry and stressed skin, especially before the summer season,” says Mette Picaut, founder and CEO of M Picaut Swedish Skincare.

Aloe vera, Swedish-grown oats, are the main ingredients in both skincare products. Aloe vera provides a cooling and moisturizing feeling while also reducing irritation and sun-damaged skin. The nutrient-rich oat oil soothes and heals.

“Oat oil is like cotton for the skin!” says Mette Picaut, who has long dreamed of using oats in her skincare products.

“Our Swedish-grown oat oil is rich in lipids and essential fatty acids, which means it both moisturizes and restores the skin’s natural moisture balance. Additionally, it contains antioxidants, vitamin B and E, as well as minerals such as magnesium, iron, and zinc. It’s gold for anyone looking to reduce and prevent redness and irritation in the skin.”

The two new additions to the award-winning Swedish skincare series complement each other. Hydra Pure Ultra Light Cream is perfect for younger skin and those who want a lighter and soothing day cream during the summer season. For those with mature skin, or who want a complementary night cream, the richer variant Hydra Barrier Rich Cream also contains ceramides that help strengthen the skin’s barrier and lock in moisture effectively.

“Hydra Pure Ultra Light Cream is an ultra-light cream that works well in summer when the weather is warm, or for youthful skin all year round. It is wonderfully moisturizing and reduces skin redness. Hydra Barrier Rich Cream is a multifunctional cream suitable for everyone, both young and old. For mature skin, it works well as a day cream during the warmer seasons of the year, helping to give the skin a natural glow and smoothness,” says Mette Picaut.

The fact that both Hydra creams are being launched just before the summer season is no coincidence.

“Thanks to their high content of cooling aloe vera, they become a bit like a nice ‘after sun’ for the face. They also work perfectly for stressed or sensitive skin, reducing swelling and irritation, for example, after a day in the sun.”

Both Hydra creams are also in a slightly lower price range than M Picaut’s other range of products.

“Our skincare series should have something for all customers, regardless of budget,” says Mette. “This is our gift to everyone looking for passionate skincare at an affordable price. I hope our Hydra creams feel like a hug for the skin and provide everything it needs in terms of calmness, moisture, and nourishment! Of course, they are equally delightful to use all year round!”

Hydra Pure Ultra Light Cream (50 ml) SEK 499 and Hydra Barrier Rich Cream (50 ml) SEK 599 are available for purchase from authorized skincare therapists, spas, and selected online shops.

Hydra Pure Ultra Light Cream:

  • Soothes and repairs.
  • Keeps the skin smooth and moisturized.
  • Reduces redness and irritation.
  • Perfect as makeup base.

Ingredients:

  • Oat oil has soothing properties, binds moisture, and forms a protective barrier on the skin’s surface.
  • Aloe vera moisturizes deeply, provides cooling after sun exposure, and helps with eczema and other skin problems.
  • Squalane from olives gives the skin a silky finish.
  • Hyaluronic acid helps the skin retain its moisture level.

Hydra Barrier Rich Cream:

  • Keeps the skin smooth and moisturized.
  • Reduces redness and irritation.
  • Soothes and reduces sensitivity.
  • Protects and preserves moisture.
  • Strengthens and repairs the skin’s natural barrier.

Ingredients:

  • Oat oil has soothing properties, binds moisture, and forms a protective barrier on the skin’s surface.
  • Aloe vera moisturizes deeply, provides cooling after sun exposure, and helps with eczema and other skin problems.
  • Squalane from olives gives the skin a silky finish.
  • Hyaluronic acid helps the skin retain its moisture level.
  • Ceramides strengthen the skin’s barrier and lock in moisture.