News from M Picaut: “Flawless Skin Balm Foundation – the balm foundation that makes your skin look like its very best self, only better”

A silky-smooth solid balm foundation that melts seamlessly into the skin, providing medium-to-high buildable coverage with a soft-focus effect – without ever feeling heavy or cakey. Flawless Skin Balm Foundation from M Picaut combines makeup and skincare in one, developed to give the complexion a smoother, softer and more radiant appearance.

“I wanted to create a foundation that simply makes your skin look amazing. You should still recognise yourself in the mirror – just a little more rested, even and naturally glowing. Skin should still look like skin,” says Mette Picaut.

Flawless Skin Balm Foundation is a modern, waterless solid balm foundation with a rich, creamy texture that transforms upon contact with the skin. It becomes soft, flexible and smooth, melting seamlessly into the complexion rather than sitting heavily on top.

The formula has been developed to create sophisticated light reflection and an optical soft-focus effect that visually softens the appearance of fine lines, uneven texture and signs of fatigue. The finish is softly luminous – radiant rather than matte or shiny – while coverage can easily be built from medium to high wherever needed.

“Many foundations can look beautiful for the first hour, but then start settling into fine lines or feeling dry and dull on mature skin. I wanted to create the exact opposite: a formula that melts into the skin and offers beautifully buildable coverage, but with less of that ‘makeup’ feeling. It really celebrates mature women! The result exceeded my expectations, and everyone who has tried it has been absolutely thrilled,” says Mette Picaut.

The waterless formula combines nourishing oils, botanical waxes, hyaluronic acid and silica to unite skin comfort with optical smoothing and a beautifully flexible finish.

Argan oil and shea butter help leave the skin soft, supple and comfortable. Two forms of hyaluronic acid – Sodium Hyaluronate and Hydrolyzed Sodium Hyaluronate – help the skin retain moisture. Silica contributes to the soft-focus effect, while sunflower and candelilla waxes, together with selected oils, give the balm its silky glide and smooth, flexible texture.

The formula is vegan friendly, silicone-free and talc-free.

“I love products that do several things at once. This is a foundation, concealer and touch-up product in one, yet it almost feels like skincare when you apply it,” says Mette Picaut.

Flawless Skin Balm Foundation is suitable for all skin types but has been developed with mature, dry and sensitive skin particularly in mind – skin where traditional foundations can easily accentuate dryness and fine lines rather than flatter the complexion.

“I think many women are looking for makeup that doesn’t mask the skin. As our skin changes with age, we don’t necessarily need more makeup – we need smarter makeup. Something that evens out the complexion and adds radiance without taking the life out of the skin. A little like a beautiful filter in real life,” says Mette Picaut.

The product can be used all over the face as a foundation, applied selectively as a concealer, or used for quick touch-ups throughout the day. A thin layer gives a natural, skin-like result, and coverage can then be built where needed. Apply easily with fingertips, a makeup sponge or a makeup brush.

“For me, less is more is about smart products that do a lot while still feeling effortless to use. Flawless Skin Balm Foundation is exactly that kind of product. Skin should still look like skin – just a little more even, softer and more flawless,” says Mette Picaut.

Flawless Skin Balm Foundation

• Solid, waterless balm foundation
• Medium-to-high buildable coverage
• Soft-focus effect that visually softens fine lines and uneven texture
• Soft, naturally luminous finish
• Melts seamlessly into the skin without feeling heavy or cakey
• Especially developed for mature, dry and sensitive skin
• Foundation, concealer and touch-up in one
• Vegan friendly, silicone-free and talc-free

Key Ingredients

• Hyaluronic Acid – two forms of hyaluronate help the skin retain moisture and maintain suppleness and plumpness
• Argan Oil – softens the skin and helps enhance suppleness and natural radiance
• Shea Butter – lipid-rich and emollient, helping to support skin comfort
• Silica – contributes to the optically smoothing soft-focus effect
• Sunflower & Candelilla Waxes – contribute to the silky, smooth and flexible balm texture

Flawless Skin Balm Foundation (9.5 g) will initially be available in three shades and sold through authorised skincare professionals, spas and selected online retailers.

Shades:
Light Neutral
Light Golden
Medium