12 May

News from M Picaut: “Ultra Glam Mascara – a new generation mascara combining volume with lash care”

Fuller, longer and perfectly separated lashes while caring for the lashes over time. Ultra Glam Mascara from M Picaut Swedish Skincare represents a new generation of mascara where glamorous results meet a gentle, caring formula.

A mascara is one of the most essential products in any makeup bag. Few products make such a visible difference to the overall look, says Mette Picaut, founder and CEO of M Picaut Swedish Skincare.

Ultra Glam Mascara is developed to deliver intense volume, length and definition with an elegant and natural finish. The buildable formula creates fullness without weighing down the lashes, while the precision brush captures even the smallest lashes for a smooth, clump-free result.

I have personally been searching for the perfect mascara for many years. It almost becomes a holy grail, a mascara that does not flake, does not smudge and truly delivers on its promises. Ultra Glam Mascara is my new everyday glamour essential, says Mette Picaut.

The mascara is formulated with a modern, vegan approach, combining plant-based ingredients with advanced formulation technology to ensure optimal performance and comfort. The result is a lightweight, flexible feel with long-lasting wear.

The fragrance-free formula is coloured with black iron oxide, a mineral pigment that provides a deep, intense black shade while remaining gentle on sensitive eyes.

For me, it was important that the mascara not only delivers volume, but also cares for the lashes. With the right ingredients, a mascara can do more than add colour and effect – it can also support the quality of the lashes over time, says Mette Picaut.

Ultra Glam Mascara is enriched with panthenol, provitamin B5, which hydrates and strengthens the lashes, as well as linden bud extract, known for its soothing and softening properties. Together, these ingredients help lashes feel more flexible, resilient and well cared for with daily use.

Each lash is enveloped in a flexible film that provides structure and shine, creating an intense, defined look with a feeling of lightness and comfort throughout the day.

I hope customers feel a sense of wow from the very first application and appreciate a mascara that combines performance and lash care in one, says Mette Picaut.


Ultra Glam Mascara – Black

  • Fuller, longer and perfectly separated lashes
  • Volume and definition without clumping
  • Buildable formula with long-lasting wear
  • Fragrance-free and suitable for sensitive eyes
  • Enriched with panthenol and linden bud extract
  • Vegan formula

Ultra Glam Mascara 10 ml is available through authorised skin therapists, spas and selected online retailers.


Key Ingredients