M Picaut winner of international awards

Five product by M Picaut won first price at the Beauty Shortlist Awards 2017, in UK. On top of that the brand also won in the categories Best Scandinavian Skincare and Best Organic Skincare in Scandinavia.

– I’m extremely happy and proud! says Mette Picaut, the founder of the Swedish skincare success.

The facial serum Hydra Miracle Serum, the eye cream Precious Eye Cream, the cleansers Glorious Green Foaming Cleanser and Nourishing Cleanser, as well as Calming Cocoon Cream all won first price in their respective categories at the Beauty Shortlist Awards 2017 in UK. On top of that the brand also won in the categories Best Scandinavian Skincare and Best Organic Skincare in Scandinavia.

– It’s feels almost unreal that our products have won first price at British foremost list of beauty products. Especially since there were 550 competing brands and thousands of products admitted from 38 different countries! But I do believe that our advanced, result-oriented organic skincare is something that attract many, says Mette Picaut about the awards.

– Winning a Beauty Shortlist Award is not a walk in the park. The products are judged by multiple experts and have to emerge with an overall ranking of 10 (sometimes 9) from each judge with extremely favourable comments covering ingredients, texture, packaging, the brand’s ethics and more considerations – which is why brands that did so well, like M.Picaut, are absolute “stand-outs”.
For me personally, M. Picaut ticked the clean, green boxes wonderfully, but it was the light, fresh textures, intelligently-handpicked natural extracts and oils and the strong feel-good, comfort factor and emotional appeal that made it stand out for me – and the other judges gave it great rankings, too, which was wonderful, says Fiona Klonarides about M Picaut Swedish Skincare.